A trucking story, shot for Convoy between Los Angeles and Seattle. Convoy is a Seattle-based trucking app that makes freight more efficient, reduces shippers' costs, increases carriers' earnings, and eliminates carbon emissions. Like Uber for trucking. My team and I produced and shot this in the Spring and Summer of 2021 to define the look for the brand and build a vast library of stills and motion for Convoy’s global website launch. The challenge was to capture vignettes of a diverse pool of carriers from across four unique US landscapes, without traveling all over the country to accomplish it. We chose Washington and California, and we covered everything over a five day period.
Client: Convoy
Production, Photography: Ben Lindbloom
Producer (California): Whitney Dale Borden
Producer (Washington): Saayeh Farzaneh
Creative Direction: Travis Gillett
AD: Jake Rossilli
DP: Jake Knapp
Styling: Lauren Green
PA: Chris Hurd